Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.
My Approach to marketing
To create a successful marketing campaign, you need to first truly understand who you are marketing to ... and why. Most people forget the 'why', but I believe that's the most important part. To get to the 'why' I use data to find out who your audience is, where they go online, what content they consume, how they engage. Our job as marketers is to get to the root of what it is consumers are looking for, what problem they're facing, and then use empathy to relate and deliver.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.