Currently, Katie is the Head of Marketing at Trust & Will, the leading digital estate planning platform, where she oversees all performance marketing, customer acquisition, and brand communications campaigns. Since joining Trust & Will in 2019, Katie tripled the headcount of the Marketing team, helped raise a $15M Series B, launched the brand's first national TV and audio campaigns, and grown organic traffic by more than 700% year over year. In 2020, Trust & Will was named a SimilarWeb 'Fastest Growing Website' largely due to her and her team's efforts.
Outside of leading the Marketing team at Trust & Will, Katie regularly advises hyper-growth startup founders on marketing best practices and frequently speaks at local and national events on topics ranging from marketing decision-making for startups, SEO & Content Marketing, channel-specific marketing strategy, and the importance of women mentoring other women.
Katie strives to live her life with a focus on impact and intentionality, in both professional and personal endeavors. A graduate of the University of California Santa Barbara Bren School of Environmental Science & Management, Katie continues to dedicate time to environmental causes and is currently pursuing a “California Naturalist” certification to take her love of the outdoors and her native San Diego landscape to the next level. When she's not working, she can be found volunteering as a Garden Steward in Balboa Park or on the beaches of Baja with her husband and Australian Cattle Dog, Jack Bauer.