6 Signs You Need Marketing Help
Are you happy with your marketing results? Do you think your brand is well represented online? Is it easy to find your site? Are your ads generating the leads you need?
If the answer is yes, congratulations! Your business is on the path to long-term success. If the answer is no, you’re not alone. Digital marketing is complex and constantly changing. It requires expertise in a wide range of disciplines – website strategy, design, and development; online advertising; content marketing; social media; search engine optimization (SEO) and analytics. It’s tough to integrate and succeed at all levels.
Some companies choose to partner with a digital marketing agency to get the edge over their competition, but if a full-blown agency isn’t in your budget, you might want to consider a digital marketing consultant instead. If you’re wondering whether it’s time to call in the experts, here are six signs that you need help with your marketing.
1. Your company isn’t growing.
If your growth has slowed or stopped, that’s a sign that you’re not attracting new customers. You might be able to survive with loyal repeat buyers, but over the long-term this is a recipe for failure. Your marketing must continue to reach and engage prospects and convert them to keep the business strong.
2. Your website hasn’t had a makeover since 2010.
Your site is the face of your business online. If your site screams, “I’m five years old!” to visitors, it will make them wonder whether the rest of your products and services are keeping up. Your site not only has to look good and be easy to access and navigate, but it also has to be mobile friendly and optimized to drive leads, conversions and customers.
3. It takes you a long time to get a campaign out the door.
While you juggle campaign execution, your competition may be beating you to the customer. Digital marketing consultants work at an amazing pace (if I do say so myself). They are up to speed on all the latest tools and tactics and can go from initial strategy to execution faster than most companies can muster a team and have a few planning meetings. And they do it every day. The right marketing partner will kick your marketing into high gear and let you get back to running your core business.
4. You’re not sure who your target audience is.
Understanding your audience is the first step in any successful marketing campaign. Today, every customer is on a unique journey across the web. If you don’t know what path they’re taking, you won’t be able to get in front of them with a message that matters. When you target the right audience, you’re spending wisely and reaching prospects who will most likely become customers.
5. You’re not sure how Google AdWords works.
Paid search is one of the most cost-effective ways to generate new business, offering complete control over the creative, content, and marketing spend. Yet advertising online has become a complicated specialty requiring in-depth knowledge, familiarity with arcane tools and platforms, and the ability to evaluate ever-changing channels. If you don’t know what real-time bidding (RTB) or programmatic buying are, you’re missing out on a great way to drive traffic and increase conversions.
6. You aren’t measuring your marketing.
Analytics are the key to understanding how you’re doing. If you don’t know what metrics to use or how to analyze them, if you’re not tracking the right metrics for every campaign, or you don’t understand Google Analytics data, you lack the insight that will help you continuously improve your marketing and grow your business.
If any of these six signs sounds like you, it’s time to get some expert help. From strategy to execution to analysis, digital marketing is challenging. Every campaign has to connect with the right audiences with the right message at the right time to deliver the results you need. With an experienced marketing consultant by your side, you’ll gain a strategic partner with the ability to launch the most successful campaigns for your business.